Coca-cola ( NYSE:KO ), a leading beverage manufacturer, has collaborated with Polygon to launch a generative NFTs collection. Polygon confirmed the news by tweeting that the collection was created to commemorate the 2022 international friendship day around the world.
Coca-cola new NFT collection have special utility when shared with a friend!
The collection was distributed via airdrop to brand fans and loyal customers. According to the announcement, the airdrop is only available to fans who participated in Coca-Journey Cola’s in the Metaverse. Furthermore, the chosen recipients are current owners of other Coca-Cola collections.
As previously stated, the new collection included a one-of-a-kind feature called “share-to-reveal.” This means that when beneficiaries share it with their friends, a piece from this collection will be revealed. As a result, the beneficiaries are eligible for a variety of benefits. Exclusive access to Coke studio-powered experiences and gaming events is a significant benefit of this package. Beneficiaries will also have first access to future collections from the brand.
This will not be the company last NFT collection!
Coca-Cola stated that it is willing to continue its journey in the metaverse for the remainder of the year. The company also stated that it plans to celebrate Halloween and International singles day in October and november, respectively.
In order to gain more experience in the industry, the brand demonstrated its willingness to launch additional exclusive collections. The company also stated that it would release more collections to commemorate special occasions. Coca-Cola believers that such trends will help to strengthen its virtual ecosystem and increase its appeal to virtual asset enthusiasts.
Coca-cola has emerged as a major player in the NFT industry. Since 2021, the company has released over 4,000 digital assets. The company then unveiled its first collection in 2021 through a loot box auction to commemorate international Friendship day. In addition, to commemorate International Burger Day, the brand released another limited-edition collection. The brand has also collaborated with Fashion Outfits, LGBTQIA+, and other popular brands to create another collection for Internation Pride Day.