Making money with NFTs is simple but challenging. One way to participate is by making investments in NFT artwork and collectibles. The next-best alternative is to produce and market your NFT art.
Then, you could build the next blue-chip company using excellent NFT marketing and the right content! We’ve got you covered moving forward, although selling NFTs is difficult, this guide will teach you how to do it as simply as possible.
Bring a different concept to the table!
The NFT industry is highly competitive, with new NFT projects appearing almost daily. Unless you offer something distinctive, your NFT will not succeed. Let’s start by looking at some of the top NFT categories and why they are popular.
The king on the hill: Art.
Art is one of the most popular and often the most expensive categories of NFTs. If you want to sell your NFT art, the best strategy is to surprise and amaze your audience. All of the scene’s top artists do precisely that.
Traditional works of art, such as paintings, are valuable for obvious reasons: they are one-of-a-kind – painted by hand, with a unique technique, and often with particular paint. In the NFT space, that’s not different.
Pak, an anonymous digital artist, is now the highest-earning artist in the world of NFTs. He has been a part of the digital media world for over two decades and has remained anonymous. Pak has sold 66,352 of his own NFTs, with an average sale price of $4,812.84.
Clock, his most expensive NFT to date, sold for $20,232,912.15! The NFT may not look like a clock, but it is a digital counter of the number of days Julian Assange has been imprisoned in London’s Belmarsh Prison. Pak and Assange collaborated to establish this NFT to help fund Assange’s legal defense.
The star of the show in 2021: NFT Collectibles!
A different NFT that is in high demand is collectibles. The NFT community enjoys collecting items like Moonbirds, Doodles, and Bored Ape Yacht Club (BAYC). These resemble limited-edition trading cards or special releases from well-known brands. Their value is increased by their scarcity, rarity, and certified origin. The number of collectibles has increased dramatically for their use as profile pictures. Even if you choose a 0.01ETH today, you can still make much money because the average piece size by collection is around 10,000. This can help your community grow naturally.
An upcoming revolution: Music!
Steve Aoki, Snoop Dogg, Kings of Leon, and the upcoming drop from the famous rock band Muse are all prominent celebrities/bands that have released their music/album as NFTs! So perhaps you have what it takes to become the next NFT music celebrity!
How to market your NFT to reach the mainstream:
The first step is to understand the market tendencies, what’s trending, and the best appeals to convert listings into sales. Characters and symbols recognized by the crypto community are a great and secure bet. Anime, apes, and cute NFTs are other perennial favorites. One collection that made huge success after CryptoPunks and BAYC was Moonbirds that back in April was with its sales volume sky-rocketing. Besides that, you can try memes and movements (like the movements made to help Ukraine in the current war against Russia where NFTs were made to support their cause).
Stand out from the rest: Utility.
Since NFTs are essential investments, their owners expect returns. The persistence and usefulness of a project can make or break the collection. Because of this, almost all popular NFT collectibles include membership perks. For example, Launch Pass in the first semester of 2022 was a collection of 10,921 NFTs that the holders could sign an application to participate in a giveaway to travel in space via Blue Origin. Finding the best set of utilities can help your project thrive!
Many projects offer real-world benefits in addition to online utilities. BAYC for instance has a annual apefest, which include merch drops and a yacht party. So BAYC holders not only have the most successful NFT, but they also participate in various real-life events, and they also received the project’s token ApeCoin, which is currently worth $6,84.
Don’t copy ideas: be unique.
What if I copy one of these successful collections with minor changes?
You are not the first to consider this. SolPunks and SolApes are clones of CryptoPunks and BAYC!
To be sure, being a copycat can still be profitable. But remember that the key is to develop a unique NFT idea rather than a rip-off of an existing top collection. You’re only fooling yourself if you believe buyers can’t spot a theft.
The path to glory: what you should do!
The secret to success? Building a community is vital, and that means treating your customers well. You can do several things to ensure a buyer sees your NFT as a safe investment since being pretty isn’t enough to make your collection successful.
We will list some key points that we find valid for a project to be successful.
A professional website makes a massive difference in how the customer sees your project for the first time. Imagine if, in the user’s first contact, he has to deal with a non-responsive, stuttering, and polluted website. What odds will he feel comfortable investing his money into your project?
Be sure that your website is optimized and with a good UX & Design, so the user can find every information he might need and that the FAQ is complete.
Keep in mind that NFTs, aside from being pretty artworks, its also a way to invest, and there’s no better way to show a potential investor where he’s putting his money than a clean, clear, and detailed roadmap.
Giving a face to the collection creator will also add credibility to the project. Staying anonymous doesn’t bring benefits to collections and can scare potential investors. Instead, letting the investor know your name, face, and professional background can be a huge positive point for your collection’s success.
And last but not least, community power. Establishing a DAO, having a public wallet so investors can track down the project’s investments, and offering voting rights can also draw the attention of good people to the project.
Promote your project: How and where.
Any business must have every social media account possible. Your project needs to be accessible on every social media possible. More eyes on your projects increase the chances of turning a tweet, a Reels, or a video into a new investor.
Make sure that all of your social media profiles are linked to your project website, and it’s easy to access. If the user needs to invest his time googling to find your website, there are high chances he won’t. Time is money, and in this market, timing is critical.
Trying to make collaborations with other projects and shilling your project through multiple platforms like Reddit, Facebook groups, and telegram can also help you get a new face or two.
Another way of promoting your project is looking for platforms that write articles *cough*EarlyMinter*cough* to promote your project with a good review. Many YouTubers and influencers can do that in exchange for a fee or a free mint. Aside from that, several NFT calendars around can also charge you a fee to feature your project on their homepage or dedicated projects page, but remember that most of them also offer a free option!
Final process: Selling your NFT!
Now that you know what path you’re taking and the tools required to get your project into the mainstream, it is time to decide where to sell your NFTs. Choosing the right marketplace is often a key process to obtaining success. If you’ve chosen music, try either Catalog or Async Music. If you’re going for the exclusivity and the 1/1 artwork, try SuperRare or Foundation. But, if you’re dropping a collection, depending on the blockchain you have chosen, you can always go for the usual and famous marketplaces such as OpenSea and MagicEden for ETH and SOL projects (MagicEden has recently stated that it has expanded to multi-chain future as it now holds ETH listings as well).
The last click: Listing!
With your collection set to be listed, depending on the platform you’ve chosen, Rarible, for instance, allows you to create and mint your NFT in the process. Since this process changes from marketplace to marketplace, we’re going with the classic OpenSea:
- On your profile, you will find all NFTs you’ve created, choose one of them, and in the top right corner, you will find the sell option.
- Choose between an auction or direct sale and set your price, and if you’re on the whitelist process, you can even set it for a specific buyer for a private sale! Also, select how long the sale will last!
- You must connect your wallet if this is your first sale on the platform.
- Confirm your sale, and congratulations! You’re officially selling your NFT!
Aftermint succes: Marketing your NFTs!
After all of this hard work you’ve put into launching your collection, you don’t want it to fall into oblivion a few weeks after the mint went live, correct? Unfortunately, that means you will have to constantly market your project to keep the community active and attract more and more investors into buying the NFTs. So, a marketing campaign for your NFTs will be more than necessary. Partnering with other projects, reaching out to NFT news websites, and promoting videos are all viable options, but keep in mind that you don’t need to stick only to Web3 marketing.
BAYC has partnered with Rolling Stone, a famous American magazine, to advertise and create unique and limited editions of NFTs. They have already launched two drops in this collaboration.
Finally, as you can see, there are infinite ways to create, sell and market your NFT art, music, collectibles, and other items. However, in this market, success depends heavily on the NFTs you created, their utility, and especially marketing. So now that you have all the information you need to become the next blue-chip NFT, what are you waiting for?