Gordon Ramsay, the Michelin-starred chef, and TV personality, have just announced that Hell’s Kitchen is coming to the metaverse. Hell’s Kitchen Experience, complete with a Gordon Ramsay avatar, was announced in The Sandbox by the celebrated chef.
Although no release date has been set, it is safe to say that the chef’s fans and Sandbox users are eagerly awaiting this new experience’s arrival!
What we know so far from Hell’s Kitchen in the Metaverse
Hell’s Kitchen is produced by ITV Studios and has received five Emmy Award nominations.
The show is now in its 20th season and has aired in 24 countries.
In collaboration with Gordon Ramsay, Hell’s Kitchen will offer restaurant experiences on ITV’s LAND in The Sandbox.
The collaboration also intends to offer Hell’s Kitchen-themed merchandise in the future, including limited edition Gordon Ramsay avatars. According to a Medium post announcing the partnership, players and creators can use those items to build their own experiences, such as creating food dishes and recipes.
Hell’s Kitchen joins several other major brands in embracing the metaverse with The Sandbox.
The Sandbox is home to American rapper and recording artist Snoop Dogg’s Snoopverse, Adidas, Smurfs, Gucci, Binance, Lionsgate, and Bored Ape Yacht Club, among others.
In addition to a long list of mainstream brands pivoting to the metaverse, the platform has previously announced partnerships with global entertainment giants Square Enix, South Korea’s Cube Ent, and Warner Music Group.