LEDGER LAUNCHES NFT MARKETPLACE AND SERVICES PLATFORMS!
At the Ledger Open conference at NFT.NYC on Wednesday, the crypto hardware and security company Ledger announced the introduction of a non-fungible token (NFT) market and Web3 services platform for businesses. Ledger is also releasing a range of additional solutions targeted toward Web3 security and education.
Security and transparency are top priorities in the company’s NFT marketplace, ledger Market. However, Pascal Gauthier, CEO of Ledger, claims that appropriate security is “one of the industry’s major difficulties” and that clear-signing, a procedure that aids NFT traders in avoiding scams, has been lost “in the tsunami of web3 innovation.”
Brands including LVMH’s Tag Heuer, the NFT line DeadFellaz, and Brick/Babylon collaborate with Ledger Market to list their assets on the marketplace.
Additionally, Ledger is introducing Ledger Enterprise Create. This platform enables businesses to scale their Web3 initiatives and safely enter the NFT market.
With webmasters and a lack of transparency between parties involved in the technology, Gauthier claimed to CoinDesk that “everyone is building NFTs like they were building websites in the 2000s.” Ledger Enterprise Create, in his opinion, will enable “total control for companies and creators.”
Ledger’s goal, according to Gauthier, is to support brands and creators throughout their NFT journeys and protect the entire stack from NFT minting to distribution to production.
Gauthier claims that Ledger has 2 million daily active users and that its technology is used to protect over 20% of all digital assets worldwide. The business began operations in 2014, focusing on bitcoin, and has recently expanded into the Web3 market. Ledger Connect was released in May, a hardware wallet enabling users to connect to Web3 applications.
However, Gauthier pointed out that before using Web3, Ledger’s responsibility is to educate users on the various technologies and how to use them.
Ledger is introducing Ledger Quest, a learn-to-earn Web3 game with NFT incentives, and Ledger Academy, an educational platform for users to deepen their awareness of blockchain technology and security, partly because of this.
Mike Shinoda, Deadfellaz, Dan Held, and Bobby Hundreds are among the celebrities who will serve as Ledger’s Pro Team ambassadors by enlightening their communities about Web3.
