The National Football League (NFL), the NFL Players Association (NFLPA), and Dapper Labs Inc. announced today that NFL ALL DAY, the exclusive digital video highlight NFT platform, is now open and available to fans worldwide, just in time for the 2022 NFL season.
“Today, we welcome fans worldwide to NFL ALL DAY, allowing them to experience their fandom in a new way that bridges the emerging technology of NFTs with our game,” said Joe Ruggiero, the NFL’s SVP of Consumer Products. “Last year’s soft launch of NFL ALL DAY drew a surge of early adopters who began collecting video highlight NFTs of NFL plays, and we plan to significantly increase the number of users with the platform’s official launch, especially with the addition of Patrick Mahomes as our athlete ambassador.”
Dapper Labs project with NFL is a next-generation collector experience!
Fans who visit NFL ALL DAY will find a next-generation collector experience. They can buy, own, and trade officially licensed digital video highlight NFTs (non-fungible tokens) called ‘Moments,’ which feature the greatest and most sought-after NFL plays from the season and throughout NFL history. NFL ALL DAY immerses fans in action, allowing them to create a digital video collection of NFL moments created by their favorite players and teams while connecting them to a passionate, like-minded community of fans through digital and in-person experiences throughout the season.
Headliners, the first public NFL ALL DAY Series 1 pack drop, will take place on Friday, August 19 at 2 pm ET. A Derrick Henry Legendary Moment will be featured, as well as plays from Jalen Ramsey, Trevor Lawrence, Zach Wilson, Derek Carr, and Jonathan Taylor.
“The early success of NFL ALL DAY demonstrates the power of building a platform that adds long-term value to the fan experience,” said Roham Gharegozlou, CEO and Co-Founder of Dapper Labs. “We’re thrilled to welcome millions of football fans to NFL ALL DAY and allow them to own a piece of the sport they love while joining a strong and vibrant community of fellow fans.”
NFL ALL DAY welcomes Patrick Mahomes II
NFL ALL DAY will welcome a next-generation quarterback as it engages the next generation of fans. Patrick Mahomes II, quarterback for the Kansas City Chiefs, will be the face of NFL ALL DAY for the 2022 NFL season, helping to drive fan engagement for the platform through in-product features, events, and other initiatives.
“I’ve always been interested in emerging technology and how it can improve the fan experience,” Patrick Mahomes II said. “NFL ALL DAY is changing the game, and I’m thrilled for fans to have this innovative way to connect with players in a whole new way.”
By signing up for NFL, ALL DAY, new and existing users can secure a 2022 NFL Season NFT featuring an image of Mahomes. Depending on when users sign up throughout the year, variations of the Season NFT, which provide proof of participation in NFL ALL DAY for the 2022 season, will be available.
“Players are at the heart of the project’s next-level collector experience, connecting fans to their favorite athletes even more. Owning a Moment means being a part of the players’ career-defining and historic performances, “Terése Whitehead, Vice President of Consumer Products and Strategy at NFL Players Inc., the NFLPA’s marketing and licensing arm, agreed. “We’re looking forward to the launch and another exciting season of games with OneTeam Partners.”
OneTeam Partners, the NFLPA’s group licensing partner in charge of the NFLPA’s digital games licensing business, assisted in facilitating this agreement in collaboration with all parties.