FOLLOWING BENTLEY, ACURA AND CHEVROLET, HYUNDAI HAS JOINED THE NFT SPACE!

The average gearhead is not particularly interested in the NFT (non-fungible tokens) world because it is frequently perplexing. The world’s automakers have nevertheless continued to embrace digital assets despite this. For instance, Acura gave customized art pieces to the first 500 Integra buyers that changed once they received their cars. Even the staunch traditionalists at Bentley couldn’t resist the craze and unveiled their NFT. Hyundai has recently joined the party.

The business announced the introduction of 5,000 unique NFTs and the establishment of the Ioniq citizenship on the same day that the swoopy Ioniq 6 was unveiled. It “aims to expand the realm of unique electrified customer experiences provided by the Ioniq portfolio to the digital space that has no physical constraints,” the company says.

The NFTs will be available in six themes: stress-free driving, fun driving, socializing, healing, work, and entertainment. The company states that these were created to mirror consumer experiences within the car.

However, Hyundai’s NFT strategy is distinct from those of other automakers. The South Korean manufacturer decided to distribute it through airdrop for free rather than making it an exclusive event because it wants to reduce the barrier to entry for more individuals to partake in the unique experiences.

Each work of digital art is distinctive. The generative format creates thousands of unique combinations by combining various backgrounds, objects, and exterior colors. It’s interesting to note that the dynamic scene is supposed to replicate the interior and ambient lighting of the Ioniq 6. Additionally, NFT owners have the opportunity to get physical goods like personalized phone cases from NFTYC (NFT Your Case).

Gift cards and other freebies, including virtual fashion giveaways and special access to Planet Hyundai, the company’s virtual hangout area, will be used to do this. In addition, NFT holders will soon have the chance to participate in an interactive virtual environment.
The brand appears to be just getting started in the NFT industry. According to Thomas Schemera of the business, “Based on the distinctive value of the Ioniq portfolio, Hyundai intends to strengthen its relationship with customers and engage them [more innovatively]. For the new generation of clients who are more used to digital technology, we will continue to offer “phygital” (physical + digital) experiences.