After a market crash this year, the non-fungible token and metaverse markets are retesting mainstream adoption, with the two rapidly evolving spaces still attracting institutions, investors, and brands. The Tennessee whisky company “Jack Daniels” is the latest to express interest in the NFT and metaverse spaces.
Jack Daniels has entered the Metaverse
Mike Kondoudis, an intellectual property trademark attorney, confirmed in a September 19 blog post that Jack Daniels applied for three trademarks for metaverse and NFTs with the United States Patent and Trademark Office (USPTO) on September 13.
According to Kondoudis, Jack Daniels intends to sell NFT-authenticated media related to beverages, barware, and clothing, which could include video, audio, artwork, and text. The trademark will also cover digital goods that can be downloaded.
The company has also applied for a trademark for downloadable computer software that provides beverage information and software that Jack Daniels could use as a digital wallet.
Other companies interested in the Metaverse
Jack Daniels now joins a list of notable companies and brands that have applied for metaverse and NFT-related trademarks with the United States trademark regulator in recent months for various purposes.
Hermes, the luxury fashion brand, filed a trademark application earlier this month for various virtual assets, including currencies, virtual goods marketplaces, virtual clothing, fashion shows, and non-fungible tokens (NFTs).
Sony Music Entertainment filed a trademark application on August 30 for music, podcast production, artist management, marketing services, distribution, promotion, advertising, online entertainment, and audiovisual recordings.
In addition, Miley Cyrus registered metaverse and NFT-related trademarks in her name with the US Patent and Trademark Office. Cyrus plans to release virtual clothing, entertainment services, beverages, and currency management software.
Several other well-known alcohol brands have already entered the metaverse. There are recent examples of Tiger Beer, Heineken, and Absolut Vodka, which recently debuted a Coachella-themed metaverse.