World Table Tennis (WTT), the sport’s governing body’s events arm, announced Wednesday that it is pursuing Web3 initiatives in collaboration with non-fungible token startup NFT Tech to expand the game.
Table Tennis to make its entrance in the Web3!
According to a press release shared with CoinDesk, the multiyear partnership will see WTT issue “digital collectibles, metaverse experiences, play-to-earn, and move-to-earn gaming.” WTT told CoinDesk that it hosts over 50 events per year.
Ping Pong is not alone in the metaverse sports movement: all four major sports leagues in the United States are experimenting with the technology to reach new audiences.
While it’s unclear what role cryptocurrency will play in the future of these sports, it’s clear that most sporting organizations are keeping a close eye on Web3 as a growth and marketing tool, particularly for its younger, tech-savvy demographics.
“We will be appealing to first-time wallet holders in many cases,” NFT Tech CEO Adam De Cata said in an email. “We will actively investigate the ‘IRL’ utility and access possibilities such as tournament tickets, training facilities, and online broadcasts to VIP events using NFT technology.”
De Cata is no stranger to NFT crossovers with a tennis theme. He previously managed partnerships for the popular metaverse game Decentraland, which hosted the Australian Open’s NFT debut in January, which was a fan favorite. NFT Tech also contributed to this project.