Event ticketing colossus Ticketmaster announced today that it would use Dapper Labs’ Flow blockchain to mint tickets as NFTs for select events.
The NFTs—unique blockchain tokens representing ownership—will serve as collectible digital memorabilia and shareable “proof of attendance.”
Ticketmaster and Dapper labs partnership started 6 months ago
Dapper Labs and Ticketmaster quietly launched an NFT pilot program six months ago. In it, Ticketmaster automatically issued ticket NFTs as mementos to attendees of specific events, such as this year’s Super Bowl LVI. According to Dapper, over five million Flow NFTs were minted in the pilot program over six months.
According to Maher, Ticketmaster has built a wallet and marketplace feature into its site due to the partnership, where holders can view and trade the NFTs they receive.
According to CryptoSlam data, Dapper is best known for its NBA Top Shot NFTs, which have seen over 21 million transactions and $1 billion in total volume. However, Web3 does not want to be known solely for its sports NFTs.
“Flow has always been designed to support the mass market,” stated Mickey Maher, senior vice president of partnerships at Dapper Labs,
On the other hand, Dapper will continue to release a slew of sports-themed NFTs. While its partnership with Ticketmaster is exclusive, it isn’t comprehensive—Ticketmaster will only release NFT tickets for select events, such as 100 games in the upcoming NFL season.
Maher was unsure when asked if he believes all tickets should be converted to NFTs.
“The data will show that, and user behavior will eventually show that.” “I don’t have a firm opinion on that yet,” he said.
“I think one could argue that that’s where the world is going,” Maher continued, “but I’d like to see how some of these partnerships and activations materialize, which I believe will drive the direction of ticketing on the blockchain.”