TICKETMASTER’S JOB POSTING FOR A PRODUCT MANAGER OF NFT TICKETING TOOLING REVEALS THE COMPANY’S INTENT TO ROLL OUT NFT-BASED ENTERPRISE PRODUCTS “ACROSS ALL CONTENT CATEGORIES INCLUDING SPORTS AND MUSIC.”
Artists, musicians, and the sports industry have helped propel the NFT ecosystem into the spotlight over the last two years, as the technology has served as a powerful fan engagement tool.
In contrast, most of the general public jumped on the hype train, hoping to profit from reselling collectibles in secondary markets.
With the NFT hype expected to fade by mid-2022, entrepreneurs and businesses are looking for new applications beyond collectibles.
In May 2022, Deloitte, a Big 4 accounting firm, conducted a study that highlighted the untapped potential of the crypto ecosystem to open up newer markets for the sports industry:
“We may see fractional ownership of season tickets and suites, as well as a reimagining of the ticket resale process.”
The company’s intention to release NFT-based enterprise products “across all content categories, including sports and music” is revealed in Ticketmaster’s recent job posting for an NFT ticketing tooling product manager. To meet the needs of its NFT business in the future, the role also requires the creation of new features and products.
Ticketmaster new position, based in New York, aims to support the productization of NFTs while complementing the recently launched NFT marketplace.